

Custom logo and business card designs for a new property maintenance company in Dedham, MA. The owner has Irish roots, hence, the incorporation of the 4-leaf clover which also acts as a graphic "apostrophe" as well as a way to display the four seasons that the business offers services in. For Summer, I chose simple grass striping to indicate lawn mowing maintenance with green tones. For Fall, a simple leaf graphic with brown tones. For Winter, a simple snowflake graphic with icy blue tones. For Spring, a simple daffodil graphic with sunny yellow tones. The graphic icons are glyphs, with the daffodil being created by me by modifying and merging two flower glyphs. The display typeface is Fredericka the Greatest in regular weight and is used in the logo along with Bookman in semibold weight. On the business card, the business owner's name is made of a customization I created by filling in the outline of the font used in the logo. The face of the double-sided card is printed with raised printing.